We respect your privacy and are committed to protecting your personal data. We’ve set out in this policy how we look after your personal data when you visit our website, including when you provide us with any data in order to create a website of your own.
Who we are and how to contact us
Superior Decorators Ltd (company registration number 12097180) is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy policy). You can contact us via email at info@superiordecoratorsltd.co.uk or by post at 3365 The Pentagon Century Way, Thorpe Park, Leeds, England, LS15 8ZB.
What is Personal Data?
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymous data.
What Personal Data do we collect?
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped together as follows:
- Identity Data includes title, first name, last name, username or similar identifier
- Contact Data includes billing address, email address and telephone numbers
- Transaction Data includes details about payments to and from you
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data, but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate data about how you use our website to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy policy.
We do not collect any special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How do we collect your Personal Data?
- Manually in our online forms or when you correspond with us by phone, email or otherwise. This includes personal data you provide when you:
- apply for our product and services
- create an account on our website
- subscribe to our service
- give us feedback or contact us
- Via automated technologies or interactions - as you interact with our website we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
- From third parties - we will receive personal data about you from various third parties as set out below:
- Identity and Contact Data from Facebook and Bark.com (based outside the EU)
- Contact and Transaction Data from providers of technical, payment and delivery services such as PayPal (based inside the EU) and Stripe (based outside the EU)
How do we use your Personal Data?
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
The lawful basis we use in order to process your Personal Data
The text below sets out the types of lawful basis that we rely on to process your personal data:
Purpose: To register you as a new customer
Type of data:
- Identity
- Contact
Lawful basis for processing including basis of legitimate interest:
- Performance of a contract with you
Purpose: To process and deliver your order including; manage payments, fees and charges, Collect and recover money owed to us
Type of data:
- Identity
- Contact
- Transaction
Lawful basis for processing including basis of legitimate interest:
- Performance of a contract with you
- Necessary for our legitimate interests (to recover debts due to us)
Purpose: To manage our relationship with you which will include:
- Notifying you about changes to our terms or privacy policy
- Asking you to leave a review
Type of data:
- Identity
- Contact
Lawful basis for processing including basis of legitimate interest:
- Performance of a contract with you
- Necessary to comply with a legal obligation
- Necessary for our legitimate interests (to keep our records updated)
Purpose: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
Type of data:
- Identity
- Contact
Lawful basis for processing including basis of legitimate interest:
- Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).
- Necessary to comply with a legal obligation
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.
Sharing your Personal Data
We may share your personal data with the third parties and for the purposes set out in the table above. We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
Any transfers made outside the European Economic Area (EEA) are: (i) to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; (ii) made in accordance with the terms of a contract which contains terms approved by the European Commission; and/or, (iii) in the case of transfers to the US, made under the terms of the Privacy Shield.
How long do we keep your Personal Data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. This includes for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in connection with our relationship.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means. We also take into account the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity and Transaction Data) for seven years after they cease being customers for tax purposes.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Changes
We keep this policy under review. It is important that we have your most up-to-date contact information in order to maintain our relationship with you. Please therefore ensure you keep us updated with any changes to this data.
Complaints
If you have any concerns or complaints about how we use your data, we would be grateful if you contact us in the first instance. You also have the right to contact the Information Commissioner’s Office, the UK supervisory authority for data protection issues, at any time - www.ico.org.uk